Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. Moz Analytics.

Analytics 240

Analytics Publishing Social Media Tools 240

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145

Metrics Analytics YouTube How To 145

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Your direct traffic in Google Analytics is a good estimate. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 3, 2021

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.). Campaign term.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss,

URL 114

URL Syndication Newsletter RSS 114

Kikolani

SEPTEMBER 12, 2011

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Triberr Visits vs. Google Analytics. Not all of the t.co

Case Study 163

Case Study Analytics Google Study 163

Keyhole.co

MAY 25, 2022

Another 49% to develop creative content and so on. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics? Social media analytics vs web analytics.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. What Are URL Shorteners?

URL 64

URL Social Media Campaign Analytics 64

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 24, 2024

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you.

Metrics 100

Metrics Influencer Marketing Survey 100

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 97

Publishing Tools Brands Facebook 97

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . Engage influencers who shared your content. You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard.

Analytics 110

Analytics Report Data Social Media 110

agora pulse

JUNE 11, 2019

When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Social media growth might not mean much if your followers don’t engage with your content or you don’t attract your target audience. They might prove that a large number of people saw your content.

Metrics 106

Metrics Social Media Content Analytics 106

Small Business Mavericks

DECEMBER 23, 2013

Google Analytics is rolling out a new feature. It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. If you find that the content grouping isn’t that popular, then stop blogging on that topic.

Groups 101

Groups Groups Content Aggregator 101

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel. Understanding Conversion Funnel Analytics.

Analytics 84

Analytics Google How To Report 84

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

SocMed Sean

DECEMBER 30, 2018

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing.

WordPress 208

WordPress Tips URL Widget 208

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. By selecting your post in the Content tab or the Planner tab.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

SEPTEMBER 6, 2023

Table of contents: What is a LinkedIn Business Page? LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. Monitor your LinkedIn analytics using the in-built analytics tool.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Kikolani

JANUARY 24, 2012

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar.

WordPress 147

WordPress Analytics Comments Google 147

Jon Loomer

NOVEMBER 22, 2019

These types of numbers are why I rarely share promotional content to my page, instead reserving that content for ads only. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. Facebook only reported on 133 link clicks.

Organization 212

Organization Conversation Facebook Metrics 212

Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. This content explosion isn’t imagined. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. And does it matter?)

LinkedIn 107

LinkedIn Comments URL Engagement 107

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. But video creation requires work.

Engagement 124

Engagement Report Video Metrics 124

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. You’re producing content – or you should be. One of the joys of digital content is that we can measure everything.What to measure is the trick. Google Analytics is a great tool for PR practitioners. The Top Digital PR Google Analytics Reports.

Skills 89

Skills Analytics Press Release Metrics 89

Firebelly

JULY 30, 2014

Paul Stringer / Shutterstock.com Pinterest web analytics will show you content being pinned from your own domain, but what if you’re curious about what’s being pinned from competitors’ websites? Simply use this URL: [link] Enter your competitor’s domain in the appropriate spot and you.

URL 222

URL How To Analytics Content 222

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. When people see tagged products in the content on their feed, they can purchase effortlessly. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). What are Instagram eCommerce tags?

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MARCH 14, 2023

Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source. But here on the Hootsuite blog, we aren’t content to get caught up in the rumor mill. And every social media site wants its users’ content.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Ignite Social Media

AUGUST 12, 2021

Quality content creation is key in any business’s social presence and strategy. No matter your brand’s goal—whether it is growth, retention, or anything in between, it is imperative to optimize your content to make sure it’s being utilized most effectively to reach those goals. So why should a brand use cross-promoting?

Instagram 161

Instagram Curation URL Platform 161