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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. and more.

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Announcing a New Podcast for Content Marketers

Convince & Convert

More than any other content format podcasting is poised to explode , because it’s the one type of content you can consume while also doing something else. What Is the Content Pros Podcast? Content Pros will be available on iTunes, Stitcher, and all other podcast listening apps. How Can I Listen to the Show?

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Sysomos

Convince & Convert

A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies. yz (Hidden) Content Pros Sponsors'

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Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Analytics as a service: AaaS? There's an API for that. Sentimetrix.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Your followers have acknowledged your presence and are looking and reading your content. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview. This is the beginning.

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11 best social media listening tools

Unmetric

The tool also teases out meaningful customer insights to help you understand your audience better and create more compelling content. It even poses as a publishing tool to help push your content at the optimal time. Not just that, Clarabridge provides deep analytics to understand the context of these mentions of your brand.