Social Media Strategery

article thumbnail

You Become What You Measure

Social Media Strategery

We use social network analysis to determine how messages flow from one person to another. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Instead, we analyze the length, content, and timing of them to optimize their reach and shares.

Sysomos 134
article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

In reality, social media marketing has never been free. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. billion industry.

article thumbnail

Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies.

Gov 2.0 93