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Akamai Marketing

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Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media

Social Media Klout Policies Forums

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. Of course, the content has to be compelling and interesting…but that’s another (or every) blog post.

comScore

comScore Review Klout Marketing

Social Media Informer

Akamai Marketing

Social Media Complainers – your new BFF's

What the ComScore Digital Year in Review means for small biz marketers

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