Josh S Peters

FEBRUARY 5, 2013

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. you’re going to need.

Strategy 186

Strategy Wiki Sysomos Widget 186

Webbiquity SMM

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Other Cool Web Tools. Proclaim Messenger. Pricing ranges from $30 to $100 per month depending on features.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JANUARY 11, 2011

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. Are tweets more important than Facebook shares? Share of Voice. Inbound Links.

Metrics 159

Metrics Postrank Social Media Klout 159

Razor Social

MARCH 30, 2016

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. The influencer report is cool – you can view the top influencers who are sharing your content. View more influential people sharing out your content.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media and SEO. Why social media optimization is the new SEO by iMedia Connection. Indeed it is.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Proactive Report

JULY 14, 2010

The smart phone is the next content platform. Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Good content shared on multiple channels is becoming a valuable asset. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78