Sherrilynne Starkie
AUGUST 29, 2020
Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!
Sherrilynne Starkie
JANUARY 22, 2019
This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.
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Sherrilynne Starkie
DECEMBER 6, 2017
They need to have SEO expertise and digital advertising know-how. They need to be able to create content across multi-formats and to write code. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points.
Sherrilynne Starkie
JULY 19, 2013
This should inform Twitter engagement and content development strategies. Ask An Expert: Pitching on Twitter for SEO and PR. Featured Headline Social Media Twitter analytics Best practice Social network' How many hundreds of times or less than that? This is an indication of how these followers tend to use Twitter.
Sherrilynne Starkie
FEBRUARY 20, 2018
He or she will have the knowledge and talent to weave keywords into content in a way that both bots and people will understand. It's pretty much agreed that publishing fresh, high-quality content regularly is the key to search engine ranking success. This means building a narrative story across content formats and platforms.
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