Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss.

Research 265
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. before it was successful social media content. Chapter 7: From Reach to Relationships. I’m not so sure.

Marketing 210