Keyhole.co

JANUARY 28, 2023

If your business hasn’t started making video content , now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Make better content Content is King.

YouTube 52

YouTube Analytics Metrics Price 52

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Feel free to let me know which social interaction metrics you’d like to add.

ROI 273

ROI Metrics Sentiment News 273

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Now, how cool is that? Pricing: Starting from $1000 per month to monitor 30 brand profiles.

Analytics 72

Analytics Tools Twitter Hashtag 72

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

MARCH 26, 2024

While we could write all day about the benefits of social selling , our bread and butter is helping you prove social selling success. We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives.

Influencer 62

Influencer Report B2B ROI 62

Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Mindjumpers

MARCH 22, 2012

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. This helps in keeping a tab on the interaction and circulation of the content.

Analytics 239

Analytics Report Google Disqus 239

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data and measurement that empowers us to make data driven decisions, measure return on investment (ROI) and establish metrics for success.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Sprout Social

FEBRUARY 2, 2023

The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage. It’s a numbers game.

Social Media 110

Social Media Insurance ROI Meme 110

Pam Moore

MARCH 9, 2020

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 103

Influencer Brands Collaboration Authentication 103

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. Let’s hear from: Leandri Janse van Vuuren, Managi, Director of Social Media 101. The Challenge of Proving Social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 47

Analytics Data Strategy Marketing 47

Oktopost

NOVEMBER 30, 2023

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Pixlee

APRIL 18, 2017

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Using media analytics, marketers can rationalize the ROI and prove the value of social media.

Analytics 40

Analytics Data Strategy Marketing 40

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world.

YouTube 113

YouTube Video Strategy Knowledge Base 113

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 150

Analytics Report Social Media Google 150

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Kikolani

DECEMBER 6, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! What Your Analytics Software is Hiding From You – There are many reasons for confusing and missing data in Google Analytics. Search Engine Marketing vs. Social Media.

Analytics 118

Analytics Research Real Estate Google 118

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Major social network visits by source.

Social Media 194

Social Media Metrics ROI Klout 194

Sprout Social

MAY 11, 2021

. “What’s the point of social media optimization, though?” ” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. Content strategy optimization.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Maximize marketing ROI. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Generate qualified leads.

Campaign 141

Campaign Social Media Social Media Management Team 141

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? And surprisingly, there’s a lot of B2B content on there. That’s cute.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. Should Your Brand Worry About Dark Social? According to a recent estimate , 12.1% mobile users in the U.S.

Brands 154

Brands Analytics Consultant Data 154

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 124

Data Metrics Sentiment Analytics 124

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. If not, it could be time to change your content pillars.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 4.

52

52