Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). If you have great content that ties into what your customers and fans want, you will reach an engaged audience.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

MARCH 18, 2012

So if you take a second to read between the lines on this, you’ll see that content has been anointed king. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

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Conference ROI Small Business Metrics 40

Jeff Esposito

AUGUST 3, 2010

With Sterne's analytical background and title of the book you would assume that it was more high level on different types of measures. As a person that writes a lot of content and speaks about measurement, I would be very curious to know what you are specifically seeking. We can track on a monthly or day over day level as well.

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Metrics Review Social Media Video 28

Jeff Esposito

NOVEMBER 14, 2011

If you have used Google search, YouTube, Gmail, Google Analytics, Google Docs or Google Voice, you are a Google User. The one thing that I think shows promise is that companies of all sizes can cater a content experience to users by segment by using the Circles functionality. Think I am wrong? Think again.

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Google YouTube Social Networking Conference 51