Harp Interactive

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting. Recommendation engines will provide users relevant content with implications on ad targeting.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Analyze the data for next year’s campaign: Make sure you have analytics installed on the website and that your team conducts post-campaign analysis to identify areas of strength and weaknesses in the process for future campaigns. And because there is so much going on, there is a chance that some crucial details can get overlooked!

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25 Tips to Get Your Website to the Top – How to be #1 on Google!

Harp Interactive

Approach all the websites that are pointing to this website for a backlink (granted it is easier said than done, but you can always create custom content catering to the audience of that website and improve the chances of acquiring the backlink). Create review area on your website to crowd-source fresh content.

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