Direct Marketing Observations

AUGUST 9, 2012

Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

APRIL 17, 2015

You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. What I do know is that the content marketing game is drastically shifting. That content?

Content 100

Content Marketing Education Analytics 100

Direct Marketing Observations

JANUARY 31, 2018

Can we get people to click on content? Can we get people to talk about that content? If you can get the data right, you can get the analytics right, right? We need a better snapshot of who does what with our content. Should I care, that you took a millisecond to share, like or re-tweet a piece of my content?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

DECEMBER 16, 2016

Paid social, ugh… Snackable Content-That’s all we want! Search Analytics. Google analytics. There’s content, and then there’s our content. Mobile analytics is so crucial. Not a day went by where I did not talk about The Internet of Things. ” #SXSW. Keyword Frequency. LiveStream.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re responding to what the analytics tell us in regards to consumption habits and trends from the previous day. A rush to crank the content out.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JANUARY 12, 2018

Do they share your content? I’m looking for success not excess. You can come to your own conclusions on that but here are some more qualifying questions that might help you decide and determine true social media influence. Do they enhance your experience? Do they engage? Are they a SME? Are they an industry resource?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

SEPTEMBER 30, 2014

Maybe not so much in an analytical way but we do measure our daily outcomes. content strategy digital marketing Marketing strategy success' Some will call this ROI and still others will simply break down these efforts as, “Here’s the money coming in, here’s the money going out and here are the expenses.”. Was it fun? Did we lose?

Sentiment 196

Sentiment ROI Company Strategy 196