Buzz Marketing for Technology

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 100
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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

Storify 100
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. All this pertinent info helps define what the “best content” is for each specific viewer.

Retail 202
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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100
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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results.

Data 278
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How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. I hope to see you there!

Marketing 258