Almost Savvy

JUNE 16, 2011

Public vs. Private: Know what content (information, photos, etc.) Connect the online and offline worlds: Most of your activities and content should have both online and offline components woven seamlessly together. Doing this well will build your reputation and visibility. They drive a lot; they don’t drive well.

Campaign 255

Campaign Social Media Tips Transportation 255

Almost Savvy

APRIL 22, 2010

The potential benefits are huge, but filtering content can become a challenge. Great question, David! LinkedIn can be a real workhorse when it comes to our networking efforts. The good news is, like most networking sites, we have the ability to customize how we’d like to receive information from our connections.

Notification 179

Notification LinkedIn How To Lijit 179

Almost Savvy

OCTOBER 20, 2009

What would you do differently in terms of content or design? Have you taken the time to be a consumer of content first before being a publisher? There is no real down side to being a content consumer first. Adding a link to your own content is a great idea when you comment on blog posts. Been known to show mercy though.

Social Media 165

Social Media Lijit LinkedIn Reputation 165

Almost Savvy

SEPTEMBER 5, 2011

Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. If you feel they’ve made a mistake and there is a lesson to be learned, do you share their content publicly without having hidden their identity? Still, isn’t it worth a try?

ROI 273

ROI Metrics Sentiment News 273

Almost Savvy

JULY 11, 2009

Of course, you are always welcome to similarly unfollow me if you feel my content is inappropriate or a bad fit for your twitterstream. I’m not talking about RickRolling here; I mean making it seem like there is really great content if you just follow this link, only to have it lead to promotional material or a squeeze page.

Twitter 276

Twitter Avatar LinkedIn Lijit 276

Almost Savvy

SEPTEMBER 9, 2009

If you are sharing valuable content, but have no followers, how will that help you? Watch their tweets to get an idea of their style and content. This shows you are engaged, sharing content, generous in your promotion of others and interested in building relationships. This is important. So, buckle up and let’s get going.

Tips 279

Tips Twitter LinkedIn Reputation 279

Almost Savvy

SEPTEMBER 5, 2011

With that in mind, here are three metrics no social analytics tool will measure when calculating ROI, but which I suggest are pretty damn important. If you feel they’ve made a mistake and there is a lesson to be learned, do you share their content publicly without having hidden their identity? Yes, I used a curse word.

ROI 100

ROI Metrics Sentiment Social Media 100