Adam Cohen

APRIL 12, 2012

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

APRIL 12, 2012

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. The Follower Statistics feature is an analytics dashboard that allows companies to see how effective their updates have been, including how many followers have viewed and responded to the content.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 12, 2010

The web analytics team knows about what customers do with your own web assets, not about what customers do – in the real world and in online social channels where you don’t own the assets. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

SEPTEMBER 28, 2010

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. before it was successful social media content. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble.

Marketing 210

Marketing Review Tweetdeck Posterous 210