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Foundations for integrated digital marketing

Sherrilynne Starkie

You have no digital analytics to show you who saw it or if anyone was moved to act upon it. But make sure your website has an easy-to-use content management system (CMS) so you can update it often. Finally, and perhaps most importantly, you have no way to evaluate the impact of the media story on your business.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

As a bonus, setting up a business account is free and will also give you access to analytics and other important tools that can help you maintain and grow your professional presence on Pinterest. Local Retail Store or Local Service (e.g. Online Retail or Marketplace (e.g. Contractor or Service Provider (e.g. Publisher or Media.

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

Most businesses and organizations have several groups of stakeholders or customer types, each of which are interested in different kinds of content. Analytics (both web and social) and revenue data can also be used to make tweaks to already published content e.g. titles, introductions, outbound links etc to optimize visits and engagement.

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