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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Actions highlight what people do at each stage.

Examples 101
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Learning via the Social Media Game

Bare Feet Studios

It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Google Analytics. Who will review & act? www.google.com/analytics. Customer-generated reviews of products and services. How will you deal with negative reviews? Mobile Texting.

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Website Migration: 26 Considerations for Migrating to a New Website

Razor Social

You want to see what works and what doesn’t work and Google Analytics behavior flow report will help you understand this. When you move to a new website you may find that some of the existing content is not optimized correctly. Or… you are changing the content on some of the pages. Review internal links.

URL 63
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? Whether your traffic comes from mobile or desktop.

Analytics 145
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How to Optimize Your Content for Authorship Success

ProBlogger

Because quality content will continue to reign supreme, and those with their authorship set up, who continuously produce content in their particular field will become obvious authorities. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier.

Content 54
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Foundations for integrated digital marketing

Sherrilynne Starkie

You have no digital analytics to show you who saw it or if anyone was moved to act upon it. Start watching HARO and reviewing publishers’ editorial calendars for opportunities to pitch stories. But make sure your website has an easy-to-use content management system (CMS) so you can update it often.

Marketing 284
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70+ Resources on How to Start a WordPress Blog

Kikolani

Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Search Box – If you have a ton of content on your site and you know people will want to search it, be sure to include a search box. Analytics.

WordPress 167