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How to optimize your marketing budget: Do more with less

Sprout Social

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. An influencer management platform like Tagger (which was recently acquired by Sprout Social ) will help you do this more efficiently.

Marketing 131
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3 Digital Tools That Improve PR

Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System. A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier.

Tools 82
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

You should look into improving your skills in programs and areas such as Microsoft Excel, Microsoft Access, data analytics, Filemaker Pro, Hive, Adobe Campaign, statistics and much more. From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert. Soft Skills.

Skills 128
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
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9 Must-Have WordPress Plugins

Idaconcpts

WordPress is the standard content management system for millions of websites, because there’s no web development platform that’s as user-friendly, valuable, and adaptable. If you haven’t heard of WordPress before, learn about how WordPress can make your website more manageable. Google Analyticator.

WordPress 151
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. The robust platform offers quite a few more capabilities than just acting as a content calendar, including social publishing and analytics. Pricing starts at around $95 monthly.