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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics. Website is not responsive.

Marketing 105
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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

All the Nesamani related posts yesterday were a lesson in piggyback marketing. This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. Social media piggybacking. Here was a fictional building contractor who got hurt with a hammer.

Meme 103
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. But you must address them constructively.

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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing.

How To 102
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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Published on. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Construct your own video template for social media. sproutsocial. ??

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Don’t fear the retro: How open communication strengthens agency-client relationships

Sprout Social

Receiving and giving constructive feedback is integral to an agency’s ability to grow. Planning, publishing, reporting and optimizing takes time. Giving feedback can be as hard as getting it, especially if your clients have a less sophisticated understanding of social media marketing. The agency model is notoriously fast-paced.

Project 136