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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. It is also easy for agencies to white label the reports. Simply Measured.

Analytics 253
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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. The average time spent (compiled using publicly available data from comScore and Alexa) on the web declined 2.4%, from 72 minutes to 70 minutes year-over-year.

Mobile 173
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Mobile use is disrupting the way people engage with brands.

Mobile 140
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A Double Dose of #measurePR

Waxing UnLyrical

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

He/she is charged with optimizing various site elements, including site structure, linking, and keywords, as well as effectively reporting on both qualitative and quantitative trends for ongoing SEO efforts. – Analyze & report on competitors. Reporting & Analysis. Reports to: VP of Marketing in NYC.

SEO 136
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The Ultimate User-Generated Content Guide

Sprout Social

ComScore found brand engagement increases 28% when user-generated content is used in product videos. According to an L2 Inc report, when consumers witness user-generated content while shopping, the conversion rate increases by 4.6%. These social media analytics can tell you exactly who’s engaging and where.

Content 111