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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Focus groups just can’t compete with situations like this.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Track competitor performance Today, new competition emerges faster than ever, brands are up against legacy companies and D2C players alike, and you must compete for attention with companies far beyond your industry.

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How to Use Twitter for Business

Later

Use Twitter Analytics or a third-party tool to analyze old Tweets. You can also use a third-party analytics tool to learn more about your followers. The #Tokyo2020 Olympics will have close to equal representation of women and men competing for the first time in its history! Do they align with your new Twitter goals?

Twitter 86
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How to master the 3 pillars of brand reputation management

Sprout Social

Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. These pillars support your strategy with real-time insights, so you can quickly identify what’s working and what’s not. Listening data. Competitor data.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. All the other abilities of a smart retail bot, like personalized service, learning as it interacts with more customers, and analytics to understand your customers’ behavior. Relieve your customer service team.

Retail 97
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Social Listening: Best Practices For Growing Businesses

Keyhole.co

62% of customers say competent service reps play a huge role in a happy customer experience. Service reps can’t be competent if they aren’t fed the right information by relevant departments. Keyhole is a real-time conversation tracker that provides keyword analysis and hashtag analytics.

Fashion 98