Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

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Metrics Social Media Analytics Report 108

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

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Analytics Social Media ROI Metrics 52

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

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Analytics Metrics Overview Trends 67

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Pull up custom analytics reports for any date range to understand how your posts are performing. Union Metrics.

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Analytics Twitter Tools Strategy 104

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. This free-to-download resource makes it simple to: Summarize your social strategy Highlight your wins Communicate key metrics Focus on next steps. Add Context to Your Data.

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Template Templates Report Social Media 112

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. The 4 Modern Metrics Mandates. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide.

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Metrics Postrank Klout Marketing 127

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Simple: Track metrics that are important to the growth of your business. Impressive, isn’t it?

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Metrics Social Media LinkedIn Analytics 70

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 29, 2022

So keeping your followers from seeing the number of likes your posts have can help combat that comparison—especially as an influencer. Firstly, the likes you receive is a vanity metric. There’s very little importance when measuring the overall performance of your Instagram marketing efforts. How to hide likes on Instagram.

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Instagram How To Comparison Metrics 106

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. It doesn’t focus on external factors like how other businesses are performing on those same metrics. But is that enough?

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Metrics Analysis Comparison Price 59

Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. According to the Social Media Examiner’s industry report, 55% of marketers use YouTube, making it the most used video channel for video marketing. There is no lack of alternatives in the current market.

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Analysis YouTube How To Comparison 52

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Influencer How To Marketing Instagram 133

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. PostRank Analytics solves this problem. Search Volume.

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Metrics Postrank Social Media Klout 159

Keyhole.co

OCTOBER 20, 2022

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Keyhole is a real-time conversation tracker that provides social listening, influencer, and profile social media analytics across platforms such as Facebook, Twitter, Instagram, etc. What is Engagement Rate?

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Engagement Metrics ROI Comparison 105

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing?

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Brands Marketing Influencer Analytics 89

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions.

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Report Social Media Metrics Team 131

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

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Tips Marketing How To WordPress 81

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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Analysis Report Examples Tools 93

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

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Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 9, 2022

Social media marketing is extremely crucial to create a sustaining brand image in people’s minds to stay in the competition. One billion TikTok users from 154 different countries led to making this platform a ground for marketing businesses. So, many are now lining up to market products and services here. Source: Wiz | Utopian.

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How To Analysis Comparison Metrics 52

Convince & Convert

DECEMBER 7, 2015

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. 6 billion views (with a b). That’s massive.

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Metrics Brands Mobile Comparison 60

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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SM2 Alterian Vocus Social Media 187

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Select the Right Metrics. You can include metrics like: Account growth. Impressions.

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Report Social Media Metrics Aggregator 147

Hootsuite

MARCH 23, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. I’ll dig into specific metrics for each one below. And here are the results of this tweet, according to Hootsuite Analytics. For this first tweet comparison, the human-written caption performed better.

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Twitter HootSuite Comparison Metrics 75

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Social Media Tools HootSuite Marketing 52

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

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Crimson Hexagon Influencer Campaign Tools 111

Keyhole.co

DECEMBER 7, 2022

There are several reasons why Twitter is a valuable tool for any marketer. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. Marketers can observe a competitor’s tweets and their moves on the platform to get rich insights. Opportunities to pursue.

Analysis 52

Analysis Twitter How To Comparison 52

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish?

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B2B Metrics Comparison Education 62

Keyhole.co

MAY 31, 2023

So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors. Set achievable goals.

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Social Media Strategy How To Analysis 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

MAY 30, 2023

5) Limits on Analytics and Posts On Later’s cheapest plan (Starter plan), only limited analytics are available (3 months of historical data), and users are limited to scheduling 30 posts per profile. In comparison, Buffer’s equivalent plan offers unlimited posts and full analytics.

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Social Media Management Social Media Tools Class 68

Keyhole.co

JUNE 26, 2023

Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. You can also see how your content has performed over time, as well as use “Comparisons” to stack your profiles against each other and competitors. What is Engagement Rate?

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Engagement How To Metrics ROI 52

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. See for yourself in this side-by-side comparison. Uncanny, right?

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Comparison Metrics Analytics Engineering 113

Keyhole.co

DECEMBER 5, 2022

Conducting marketing here is especially beneficial for businesses. LinkedIn allows you to conduct market research and gain accurate insights. LinkedIn competitor analysis equips businesses with insights to navigate this cutthroat market. To understand the market. It gathers data on several key metrics.

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Analysis LinkedIn Research How To 52

Unmetric

DECEMBER 17, 2018

With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. Why do I need these metrics again? You asked, we answered.

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Instagram Metrics Social Media Management Influencer 74