Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 22, 2011

Twitter Comparison: Ever wonder how you compare to your biggest competitor? Twitter comparison gives you a place to start. I actually think the more interesting comparisons here are engagements over mentions, that has the beginnings of an interesting KPI. I really recommend treading lightly here.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Social Influence?

Klout 177

Klout Comparison Influencer Airlines 177