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The pros and cons of social media

Sprout Social

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Ability to crowdsource. Enables instant communication. Easier to define and reach your target audience.

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Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing.

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