Mindjumpers

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Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. but a deeper analysis will provide marketers with more valuable business insights.

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How to Measure the Return On a Social Media Campaign

Mindjumpers

One of the widely used free tools is Google Analytics that will give you plenty of different graphs. Other ways to analyse return on social media are sales forecasting as well as comparison off current sales with last touch sales. A part of monitoring the efficiency of the campaign is to be working with some tools.

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