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Sysomos Acquired By Marketwire

Dave Fleet

So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Strong analytics. Acquired by. Jive Software. January 2010. February 2010.

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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution.

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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Measuring your progress: You can use the tools above to keep track of some of the stats you need to keep an eye on, but you also need to learn how to read your web analytics. Google Analytics is free and it is an excellent system.