Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of company followers. Page views (of LinkedIn company overview). Followers by industry, function and company. Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. Iconosquare delivers Instagram analytics and niche benchmarks that can help you enhance your Instagram marketing strategy.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Display Your Presence. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

NOVEMBER 17, 2015

All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Budget: Under $500 per month. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. during Ramadan. Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. by majordojo. ** 5 STARS. ” This brilliant article delves into the technological, economic, cultural and environmental factors behind the success of WordPress, and inspired more than 70 comments. .”

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MARCH 18, 2011

Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. Analytical. Answers are likely to vary widely based on knowledge, perspective, industry etc., Subject matter knowledge is essential. The best are constantly learning; what works, and what doesn’t?

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. Yes, it’s true that in the final analysis, if a marketing activity isn’t positively contributing to the bottom line, a company shouldn’t be spending time, effort or money on it.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JUNE 17, 2014

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Glenn Taylor reports on the disconnect between what B2B companies tend to say about themselves and what potential customers want to hear (that is, what types of messages contribute most to perceived brand strength.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

AUGUST 23, 2010

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

AUGUST 23, 2011

Digging deeper into the Google Analytics results and correcting errors (such as GA sometimes mislabeling search visits as referral traffic) yields a more detailed picture. The lesson for companies is to feature your blog prominently on your corporate website, as that can be a rich source of visits.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. @aschottmuller. Becky Denniston. Jenara Nerenberg.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers. Category: Web Analytics Tools.

Company 38

Company Twitter Content B2B 38

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. Media and analysts already familiar with your company.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. A blogger raises a question about your company’s financial outlook. Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. the inability to search by users’ company, role, or industry).

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Lisa also recently authored a guest post here on web analytics and lead scoring. Meghan Biro. MeghanMBiro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 2, 2018

While plenty of businesses wouldn’t give up their Twitter accounts any more than they’d stop using phones, it’s surprising at this stage how many companies—even some that are quite large—either don’t have a Twitter presence, or have a corporate account that’s gone dormant (no new Tweets over the past year or longer).

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” “Pure creation is demanding. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

MARCH 21, 2012

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. So how can companies most successfully use LinkedIn to generate more leads and sales?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MARCH 15, 2016

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies.

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. 4 Twitter Analytics Tools For Your Business by Social Fresh. ” Twitter Tool Reviews.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

SEPTEMBER 22, 2015

For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Other tools you can’t ignore?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JULY 18, 2012

Try this: go to Facebook and see how long it takes you to find any way to contact the company: phone number, email address, even a fax number. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 11 secrets of good B2B social media by Potion.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Tools 195

Tools Tips Facebook Real Estate 195