Small Business Mavericks

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. I think this is a sublime idea. Euclid collects data for retail businesses using smartphone technology to track consumer movement.

Retail 93
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What Is It Like To Be Your Customer?

Small Business Mavericks

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. Tracking & Analytics big data customer data customer relations marketing privacy'

Privacy 93
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Do You See People Or Numbers?

Small Business Mavericks

Most of us can look around and see it happening with other companies, but it’s hard sometimes to see it in your own. Here’s what happens: a small company does a good job connecting with the customer. because there are more customers, the company gets bigger. as a result, there are more customers.

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What Are You Doing Wrong With Social Media?

Small Business Mavericks

A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). Here’s the highlights, in Gupta’s own words: “I’ve always looked at this as less of a social network phenomenon and more of a consumer behavior one.”.

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Is Your Customer Service Up To Scratch?

Small Business Mavericks

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. » Is Your Customer Service Up To Scratch? Customer service is one of the most important issues when it comes to reputation management.