Sherrilynne Starkie
APRIL 5, 2018
Despite sinking time and resources into social media, many companies are not seeing the results they want. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. It meant no promoted content, a limited use of stories and no analytics.
Sherrilynne Starkie
AUGUST 29, 2020
Many companies fail to include a media relations strategy as part of their content marketing. Help them out; even if your assistance doesn’t relate to the company you work for. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.
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Sherrilynne Starkie
JANUARY 3, 2019
Predictive analytics, LinkedIn’s rise, video innovation and good old reliable email all feature. Content format innovation, Google analytics certification feature too. Social media platforms among top list of companies for 2019 IPO. A slew of tech companies is considering going public this coming year. — SS.
Sherrilynne Starkie
JULY 19, 2013
It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.
Sherrilynne Starkie
JANUARY 22, 2019
2 LinkedIn’s new ways to track companies. LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. Photo by Jolanda Flubacher.
Sherrilynne Starkie
JUNE 22, 2013
A good example is Jana, a company that makes users a partner in their own data. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust. Don’t do big data analytics alone, says expert. Big Data’s Not for Big Companies Only. Related articles.
Sherrilynne Starkie
MARCH 2, 2020
Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. But it usually takes about three months’ effort to start seeing your company mentioned in the news media.
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