Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. or Google analytics can show the traffic driven to your site from social media. Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

DECEMBER 27, 2011

Last week my friend Janet Aronica passed me along to this new plugin created by her company, Shareaholic to map out the top posts from your blog.

Analytics 39

Analytics Google Tools Company 39

Jeff Esposito

MARCH 18, 2012

For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. For Marketwire (client of theirs) this gives them analytics that take a deeper dive into social releases and provide a better offering for their client. Sysmos Acquired by Marketwire – Now this news was not surprising at all.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

AUGUST 3, 2010

With Sterne's analytical background and title of the book you would assume that it was more high level on different types of measures. I have been monitoring and measuring a number of things over the past two years and am a former corporate client of your company's. We can track on a monthly or day over day level as well.

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

NOVEMBER 14, 2011

If you have used Google search, YouTube, Gmail, Google Analytics, Google Docs or Google Voice, you are a Google User. The one thing that I think shows promise is that companies of all sizes can cater a content experience to users by segment by using the Circles functionality. Think I am wrong? Think again.

Google 51

Google YouTube Social Networking Conference 51