Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

JULY 20, 2015

Instead of struggling to find meaning in this radically different field, Rachel has utilized her dynamic and analytical nature to develop a better understanding of the type of work she envisions herself doing in the near future. How do you describe your role? My role at Firebelly is a diverse one.

Marketing 100

Marketing Class Hashtag Sports 100

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Firebelly

MAY 27, 2010

  Specialized computer programs can track everything being said about a company through websites like Twitter and Facebook. Many companies are hiring people specifically to track these comments and respond appropriately.It When companies actually put the effort in to interacting with their audience, definitely.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

JANUARY 15, 2010

Social Media vs. SEO By Erik Qualman SEO is still a vital part of any product/companies health (especially in the here and now), but as we look down the road, the simple fact is that I trust more what my friends and peers think than an algorithm.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

AUGUST 3, 2010

This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire? Posted by: JamesBurnes | August 04, 2010 at 11:43 AM James thank you so much for your comment.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JUNE 3, 2010

If a logo is recognizable, then completelychanging it often works against the company. Sure, it makes me want to support my local Red Cross, but that shouldn't be the feeling that a coffee company leaves me with. Some of the most profitablecompanies have stuck to the same logo for the past decade, if not even longer.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

OCTOBER 21, 2009

Does social media marketing fit your company's approach to business? So social media marketing may be right for your company. Here's the highlights. Do you have a responsive way about you? Are you committed to deep and sustained marketing efforts? Is your leadership behind you? Are you customers deeply engaged in your brand?

Social Media 100

Social Media Marketing Paid Search SMS 100

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality.

Social Media 100

Social Media News Paid Search Microblogging 100

Firebelly

MARCH 11, 2010

An out of theclassroom experience to learn about their thoughts and goals that varied fromrunning their own record labels, music studios, and production companies tobeing a rapper, a performer, or a video game designer. As a rewardfor Duncan, he got to learn about today’s students in a new light.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

OCTOBER 27, 2009

I'm sure there are lots of self-centered companies and people (read: ad agency execs who are usually skin deep and certain executives from psuedo digital marketing firms) that think everyone is constantly watching their twitter feed and so should immediately know what they're talking about.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Firebelly

OCTOBER 22, 2009

But some companies have used video in such a great brandingmethod that others have copied. And Youtube dominates the pack (as if that’s a surprise to anyone…).Comscore Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 million unique streamers and1.1

comScore 100

comScore Video Apple iPhone 100

Firebelly

JANUARY 8, 2012

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co., Is it the C suite? Is it Marketing?

Marketing 201

Marketing Analytics Data Journal 201

Firebelly

APRIL 2, 2013

First a bit of background… Susan Etlinger is an Industry Analyst with Altimeter Group where she focuses on social media analytics and strategy. For the past twenty years, she has worked at the intersection of people, processes and technology, in companies such as Charles Schwab & Co., Is it the C suite? Is it Marketing?

Marketing 164

Marketing Analytics Data Journal 164

Firebelly

JANUARY 24, 2011

Social Media Analytics: 6 Steps to Measuring What You Care About. 94% of Companies Do Not Use Social Media For User Feedback. 94% of Companies Do Not Use Social Media For User Feedback. By Robin Grant A nice infographic from HubSpot looking at the numbers around social media marketing.

Social Media 195

Social Media Hubspot Notification Small Business 195

Firebelly

AUGUST 13, 2010

Nobody forced companies to get involved with their customers in this way. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. There was no law, edict, or pitchfork-wielding band of angry citizens.

Social Media 185

Social Media URL Paid Search SMS 185

Firebelly

AUGUST 27, 2010

For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. Here are 5 articles to help you understand its relevancy to your business.

Facebook 182

Facebook Foursquare Paid Search Discount 182