Direct Marketing Observations

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The Key to Success in Enterprise Social Media

Direct Marketing Observations

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? A home run in B2B social media from an engagement standpoint for some companies might be 1%.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? What makes your company and its products or services better or different? What does your company not do well?

B2B 276
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197
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How do you Measure Success?

Direct Marketing Observations

However, what Dr. Deming really said was that one of the seven deadly diseases of western management is “Running a company on visible figures alone.” In other words, know that though the numbers may say that you have a “successful” company, if everyone is miserable and everyone hates you? Is that success? Is that a visible figure?

Sentiment 196
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Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

So what do you do if you want to monitor your space, your company, your name and your competition? Tags: social media monitoring analytics marc meyer web analytics listening and monitoring. You check out these 7 easy tools with even easier setups. Set up time: 7 minutes. Time to set up: 30 seconds.

Tools 179
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Avoid Managing the Minutiae of Social and Search

Direct Marketing Observations

There is PPC, there is mobile, local, and of course the whole analytics side of it all. Now some companies, the smaller ones, can get away with just doing some of the above mentioned tasks and not doing others, and I might add, doing it well, but larger ones at the enterprise level cannot.

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Sure I love the conversation but…

Direct Marketing Observations

Or having that cool, deep discussion with a person like David Alston from Radian 6 when his company was just starting to gain traction, or becoming really good friends with someone i respect as much as Beth Harte. At least that’s what companies wanted to know. Great for us but what about B2B ? An outcome. A means to an end.

ScoutLabs 159