Buzz Marketing for Technology

JANUARY 25, 2012

But to me that’s a quick fix on how you get information out of the company that the general public would believe. How can you company do the same or even take it to the next level. You need to analyze trends of what’s being said across the issues that are important to your company. No related posts.

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

SEPTEMBER 10, 2014

Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom line. So the assumption that change is the weird thing and stability is the normal thing is something that causes a lot of companies to get taken by surprise. And I’ll give an example of a friend of mine at a big publishing company.

Forums 253

Forums Data Skills One Spot 253

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

SEPTEMBER 7, 2011

I know it sounded like plenty of roles I had within major companies! In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

NOVEMBER 3, 2009

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

APRIL 15, 2016

Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. And only a small percentage reported effective data management practices.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Data 229

Buzz Marketing for Technology

JANUARY 23, 2013

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. Offers and calls-to-action should be prominently displayed, and any associated instructions should be easy to follow.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. So much so that I have lost all patience for this discussion. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JUNE 27, 2008

This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Companies just needed to put the necessary incentives and assurances in place to ensure that people were willing to share their knowledge. Webcast: Competing on Analytics.

Movable Type 100

Movable Type Education URL Process 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. Wednesday July 9, noon EST. Hear StartupNationâ??s

Airlines 100

Airlines Social Entrepreneurship How To RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. opportunities and challenges. More info here. Tom Mandel. James Robertson. Euan Semple.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Posted in Innovation. Take, for example, a global footwear brand.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

NOVEMBER 14, 2012

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. The good news is that with the SaaS-based model, companies can have personalization programs up and running immediately. Technology Is So Personal.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

What companies don’t seem to understand is that, as I shall discuss later in this article, training is a wonderful last step in bringing about changed organizational and personal behavior, but a pathetically useless first step. Anything less than that, and you are doing the training too soon. The Keynote Speech.

Training 253

Training Skills Groups Groups 253

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment.

Organization 113

Organization Repository Module Template 113

Buzz Marketing for Technology

JUNE 27, 2008

pioneering companies are Arthur Anderson, Dell Computer, EDS, IBM, GM, and Price Waterhouse. Today, almost all the Fortune 500 companies have. solutions, various computer analytical tools and business analysis models. was initiated in the 1960s by a company called Kepner and Tregoe Associates. Groupware products.

Analysis 100

Analysis Collaboration Construction Module 100

Buzz Marketing for Technology

JULY 22, 2015

I spoke to two very well-known technology companies. What I’m talking about is first the batch normalization of an org’s data and then the automated enforcement of data standards with technology. I asked them “how many technologies do you have in your marketing stack?” One responded 35 and another said 22.

Applications 100

Applications Data B2B Cost 100

Buzz Marketing for Technology

JULY 24, 2008

The service is owned and run by a for-profit company, Omnet. Participating institutions include hospitals that participate in clinical research studies, academic medical centers that perform analytical studies on blood and tissue samples, and informatics and statistics centers that develop databases and analyze data. Technology Issues.

Communities 180

Communities Sample Samples Project 180

Buzz Marketing for Technology

JUNE 27, 2008

Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug? In his 2002 paper, "Epistemology and the socio-cognitive perspective in information science" (29), he contrasts the cognitive metatheory with the socio-cognitive, or, "domain-analytic" metatheory.

Sample 130

Sample Samples Library Study 130

Buzz Marketing for Technology

JUNE 27, 2008

such as Google Analytics). Create blog design that complements the rest of the personal or company brand. Respond to blog comments and establish relationship with readers. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools. Blogging habits. Read other blogs regularly. Technical Stuff.

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. Standards & Legal Issues. Disaster Recovery.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Buzz Marketing for Technology

JUNE 27, 2008

More specifically, he suggests we work toward developing in ourselves (and I hope by implication, our students), six right brain “senses,” to complement our left-brain, analytic skills. He suggests we need realize the value of: Not just function, but also DESIGN. February 24, 2008 |. Doug Johnson.

Skills 174

Skills Education Construction Telecommunications 174