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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Community management. Community Management. I came away impressed. Placing a Value on your Visitors.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

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Link Love Monthly: Best of March 2011

SocialFish

Real-Time Analytics For Social Plugins (Facebook Developer Blog). Things Companies Don’t Want to Hear about Social Media (Sysomos). 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0).

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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

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8 Stops on the Path to a Better Blog

Convince & Convert

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation.