Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.
Mindjumpers
APRIL 26, 2012
Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Editorial Planning for Facebook Marketing.
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Mindjumpers
JANUARY 5, 2011
Tweet Now, when we talk about marketing & PR, we are not only talking about the traditional way to do it. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration. Similar Posts: Making an Integrated Marketing Communication Effort.
Mindjumpers
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Marketing Communications at LinguaLinx.
Mindjumpers
NOVEMBER 5, 2012
‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. As Riley Gibson, co-founder CEO of Napkin Labs says, “these numbers show that brand marketers need to focus less on the volume of fans and more on engaging the fans that they have.”. What is quality content? Be imaginative.
Mindjumpers
MAY 6, 2011
The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Best Use of Analytic Tools: Dell (US).
Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.
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