Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. We can track on a monthly or day over day level as well.

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Metrics Review Social Media Video 28