Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Social media has gone from focusing on earned conversation, to paid reach and a narrowing gap between social media marketing and traditional advertising – “less social, more media” as I’ve written previously. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Community Management: How do you go from 1:1 to 1:1,000,000? Community management at scale requires brands to reassess the norms they hear espoused daily. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Community management. Community Management. In doing so, you gain a relative value for each visitor to your site. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105