Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community. It turns out a personal profile had been set up. This limited how Instagram could be used.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa.

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Social Capital Conference Case Study Eventful 300

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. Take the time to think it through.

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

AUGUST 4, 2013

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. Photo credit: Abode of Chaos).

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

JANUARY 22, 2019

These include new job alerts, an alumni tool, community hashtags and company insights. SEO remains an important part of digital marketing communications practices. 4 Twitter is developing new analytics dashboards. LinkedIn is a crucial platform for businesses. — SS. 3 Links are still crucial for ranking in Google.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young concluded, “It’s a culture of shared contact between organizations and their communities. Don’t do big data analytics alone, says expert. Canada (Photo credit: Wikipedia). Related articles.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

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Analytics Social Capital Klout Analysis 380