Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

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Social media metrics, a video review

Jeff Esposito

With Sterne's analytical background and title of the book you would assume that it was more high level on different types of measures. Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest. We can track on a monthly or day over day level as well. Lauren Vargas Sr.

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