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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Here are the top ones: 1.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Highlight the best comments, selectively hide comments (e.g. Actionly also includes Twitter account management and analytics tools.

Tools 206
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Should you care more about Digg submission than about comments? PostRank Analytics solves this problem.

Metrics 158
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

If I’ve overlooked your favorite, please leave a comment. Further, every company has analytics at some level. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. ” You need Social Analytics Software. Important notes on this taxonomy: This list is not exhaustive.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%