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How to Measure Social Media Success for Your Small Business

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Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Here are the top ones: 1.

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Best Tips for Successful Social Media and Digital Marketing in 2014

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Get onto Google+! Google+ is quickly gaining steam, and now has the second highest number of monthly users ( 343 million ) after Facebook. Remember: Google+ is GOOGLE and has become an integral part of Google’s organic search results. This is especially apparent with the importance of Google Authorship.

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Video Marketing For Your Business

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When formulating your video titles, descriptions, and tags, be sure to include the keywords that people would likely be searching for when trying to find a company or product with your offering to make it easier for them to find your videos, both in YouTube search results and via Google.

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Social Media Updates – May 2015

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LinkedIn Offers New Publishing Analytics. New Publishing Analytics on LinkedIn now gives you insights into who’s reading and engaging with your posts. Google+ Introduces Collections for Grouping Your Posts. Google+ Introduces Collections for Grouping Your Posts. Google Photos Gives Your Photos a Home.