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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 145
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10 metrics to track influencer marketing success in 2024

Sprout Social

Audience engagement The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. In fact, 50% of marketers track link traffic from social media posts (e.g.,

Metrics 96
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BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

Engagement Patterns: Brands experienced a surge in comment engagement on launch day, accounting for over 12% of total engagements. This trend, however, did not maintain momentum as engagements overall decreased nearly 75% by the third week, and comments accounted for only 7.9% of engagements by then. of its Twitter following.

Study 78
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How Google+ Could Affect SEO

Idaconcpts

Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Comments within Google+.

SEO 147
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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 124
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” In general, each of these major updates is to help Google answer real questions from its users. Page Rank is a logarithmic scale used by Google to rank the quality and validity of websites.

SEO 79
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Web analytics tools: They let you see how much traffic your website gets from specific keywords.

Tools 52