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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 121
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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Data and analytics. Engage customers.

FAQ 122
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Invite current customers to comment on your answers. How did I know that?

FAQ 136
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Hootsuite’s professional plan also gives you access to detailed custom analytics , while Hootsuite Insights , powered by Brandwatch, provides an instant overview of millions of online conversations in real time. Advanced analytics and insights. Google Alerts Social media intelligence doesn’t have to be complicated.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Social listening goes deeper than sifting through your followers’ comments, casting a wider net to capture conversations that exist beyond your channels. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Follower count.

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TikTok SEO: how to boost your reach

Sprout Social

This is often used in reference to Google and the web pages that appear in search results. You may have found it by searching for “TikTok SEO” on Google or Bing. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. Ask questions and try to get your viewers to leave comments.

SEO 92
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.