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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. Making more sense?

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Although it is a paid survey, you might be interested to read some of the comments by the survey takers.

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4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Subscribe to the comments for this post?

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Hootsuite’s professional plan also gives you access to detailed custom analytics , while Hootsuite Insights , powered by Brandwatch, provides an instant overview of millions of online conversations in real time. Advanced analytics and insights. Google Alerts Social media intelligence doesn’t have to be complicated.

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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

ProBlogger

I also find that having this comparison open during the day (and watching ‘real time’ stats) helps me to spot anomalies in traffic. For those of you new to Google Analytics here’s the easy process to get this report (it will only take you a couple of minutes). Login to your Google Analytics Account.