Twitter Resolves Video Ad Campaign Reporting Bug

Campaign analytics bugs are not exclusive to Facebook, as some Twitter advertisers recently found out.

Campaign analytics bugs are not exclusive to Facebook, as some Twitter advertisers recently found out.

Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. 7 and Dec. 12, but the social network did not offer further details.

However, a “person familiar with the matter” told Alex Heath of Business Insider that video advertising metrics for some brands were inflated by as much as 35 percent during the time period cited by Twitter.

Twitter’s blog post read:

We are constantly monitoring our campaign reporting to ensure 100 percent accuracy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in