Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Influencer 100

Influencer Marketing Banking Communities 100

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. Guest post by Sean McGinnis. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. Set up and incorporate tracking links, Goals, and Campaigns into your work.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. ” 3.

ROI 0

ROI Mobile Banking Analytics 0

Waxing UnLyrical

MARCH 21, 2012

Identify what the business objectives for your program/campaign are. You looked at what the business objectives are, and then decided how you would use various communication and marketing vehicles to achieve those objectives. Get comfortable with Google Analytics and Google’s URL Builder. For example, if your B.O.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. In a certain market? If you don’t define these other factors at the outset, then you’ll have no way of knowing, once your campaign draws to a close, whether or not you succeeded. Make friends with numbers.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. More than 2.9

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Handle your company’s email marketing efforts? Even more fantastic would be revenue rates by campaign captured in Google Analytics.

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc. Wanna Subscribe?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Why Are So Many Likable Ads Ineffective? . 4 PR lessons from the world’s top-paid artists .

Hashtag 100

Hashtag Banking Training Consultant 100

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Made to measure: why PR campaigns need measurement and evaluation. Analytics: the Sideways Approach to Measuring PR. some things do get better with time.

Strategy 100

Strategy Metrics Consultant Education 100

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. SproutSocial: Snapchat Marketing Guide. Delmondo: Primer for Snapchat Analytics. Waxing UnLyrical: How to Measure PR and Marketing Outcomes on Snapchat.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

FEBRUARY 25, 2015

Which led us to question 3, which came from Jason, who asked: what do you do when you get asked for campaign benchmarks? Shonali feels that the most important skill is “getting to grips with analytics.” Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. We hope to see you there!

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

APRIL 29, 2015

Not only does this make the process easy for participants, but also helps administrators evaluate the program’s success through donation tracking, insights into analytics, and ability to generate numerous reports. Have you been involved in a community fundraising event? What are your tips for getting citizens involved?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. from Chuck Hemann ‘s Analytics is King. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What other reason do you need? She’s an amazing photographer. (I Shall We Tweet?

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. Google Analytics has an amazing amount of information in it, but often people get overwhelmed by the sheer volume of data it presents. First thing’s first.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Mark as read Approve comment Davina, I think you can do that even if you use the same URL by looking at Google Analytics. as "success." Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 5, 2016

We kicked off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: A1b: Started in PR and quickly fell in love with digital, where there was more analytics available #measurePR #amecmm. Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

AUGUST 10, 2015

5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

DECEMBER 12, 2016

A true analytics geek, Brandon and I also share a love of theater, Twitter chats (he’s been a guest on #measurePR several times), and words. I oversee Sales, Marketing and Product Development (all of the fun stuff). We officially launched in September of 2016 at Content Marketing World. What does that mean? I hate spin.

Film 100

Film Authentication Banking Software 100

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. And building influencer relationships is one of the best ways to spread the word about your business or campaign. 7 Pillars of Solid Influencer Marketing Programs. How to Use Twitter Analytics to Improve Your Engagement.

Influencer 100

Influencer UGC Analytics Banking 100

Waxing UnLyrical

APRIL 26, 2013

So that’s what I tried to learn more about, and I jumped at opportunities to manage entire campaigns. I fell in love with Twitter , came to grips with Facebook, and became enthralled by what digital analytics could tell us. Communication Marketing Shonali Burke breaking out of the box rebranding reinventing yourself'

Consultant 237

Consultant Skills Strategy Meeting 237

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

One planned initiative will involve the development and advancement of a comprehensive set of standards to measure results of public relations campaigns. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Here’s a clip.

Class 258

Class Education Metrics Creative Commons 258