Small Business Mavericks

FEBRUARY 21, 2013

Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results.

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Small Business Mavericks

APRIL 22, 2013

Analytics is one of the most important marketing tasks for any organization. Your marketing will go a lot more smoothly if you have actionable data. Real time analytics has its own advantages. Let’s say you just kicked off a new social media campaign. That is, whatever you measure can be changed.

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Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working. ” The company’s name is Euclid.

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Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

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Small Business Mavericks

FEBRUARY 11, 2011

The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. The time it takes to learn how to SEO your own website could result in lost dollars in the process.

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Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. The same can be said for SEO and social media marketing. Conversions? Search rankings?

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Small Business Metrics Analytics Campaign 101

Small Business Mavericks

AUGUST 12, 2014

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

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