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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? CRM analytics.

Hubspot 110
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How to use Google Analytics for stronger social media reporting

Sprout Social

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 140
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits. How do you know your tactics are working?

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight. HubSpot and Hootsuite both offer certification too.

Skills 179
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How marketing automation empowers your team, and whole org

Sprout Social

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Why use marketing automation?

Team 109
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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place. For sales folks who live and breathe in the HubSpot CRM, this makes taking care of social media tasks convenient.

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Brand awareness: What it is and strategies to improve it

Sprout Social

After all, you need to be able to recognize a brand to trust and buy from it. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Or how brands like Hubspot couple important announcements with graphics instead of just using text? Social listening.

Strategy 131