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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

Online shops can track the full customer journey via social media and analytics platforms. But for brick and mortar stores, the last stages of the buying process happen offline. Cost per thousand impressions (CPM) for paid social. Metrics can also look very different for online shops versus brick and mortar establishments.

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Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

Do you use Google Analytics? It’s been possible to link Analytics and AdSense for a while now, but I come across plenty of publishers who are either yet to do so or who are not actually doing anything with this information. It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns.

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Expand the power of social data in your organization with Premium Analytics

Sprout Social

Unfortunately, getting buy-in for this resource is extremely rare. With Sprout’s new Premium Analytics package, you can easily develop, assess and optimize your social strategy with a more data-rich approach. Go beyond reporting, start analyzing with Premium Analytics . Let’s take a quick tour! .

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