How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.
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