Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Social Media Monitoring Techniques by WebFadds.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). Earnest Agency ). The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Buy his new book !

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 23, 2011

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage. Integration with other applications.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. The best 159 social websites by Populair.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

DECEMBER 17, 2013

Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS. Michele Linn shares a collection of popular and useful content marketing templates and checklists for tasks like creating buyer personas, developing an editorial calendar, writing killer headlines, choosing keywords, and promoting blog posts.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% Stratabeat ). Two out of three people read blogs at least several times a week.

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. ” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 9, 2012

The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 3, 2015

a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” ” Expert Guides to Twitter Stats and Analytics.

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

JANUARY 31, 2011

20 ways to increase the number of your followers on Twitter by Web SEO Analytics. The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Then again, do you really need more followers?

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. Lisa also recently authored a guest post here on web analytics and lead scoring.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Pricing: contact vendor for quote. Showcase reviews: Oktopost.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Much has been written about content marketing from the delivery side. Writing a book in tweets is like writing a very long #Haiku series.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

MARCH 7, 2017

I love the analytics and insights I can capture about my communities, client communities and their competitors. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” 23: The 29 Best Web Analytics Tools. #24: I love it. ” — MarketingLand. 1) WhatRunsWhere.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 28, 2012

Josh Dreller lists almost 200 tools for every aspect of social media marketing from managing multiple social networks, managing Twitter and searching social networks to apps for social analytics, media relations and video/photo sharing. Digital Smackdown: “digital dinosaurs vs. digital natives” by Forbes.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 10, 2011

Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only&# content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more. 10 Facebook Tabs to Add by ReadWriteWeb.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 10, 2019

Collecting low-quality leads is even worse than generating no leads at all, because you end up wasting not only marketing dollars but also sales resources chasing prospects who won’t or can’t buy your products or services. 40% of social media users say that they would buy a product due to a direct tweet from an influencer.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Free analytics tools you should be using by iMedia Connection. PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. He also makes a compelling case for doing so, pointing out research showing that “consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.&#.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. MarketingProfs ). Top executives need to be involved in social media. eMarketer ). ClickZ ). In the U.S., MediaPost ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. MarketingProfs ). Top executives need to be involved in social media. eMarketer ). ClickZ ). In the U.S., MediaPost ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 11, 2013

Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# 10 Tips for Advertising on Facebook by PPC Hero.

Advertising 215

Advertising Facebook Marketing B2B 215